08/26/2014 Leave a comment
In some industries, it’s easy to see the footprint you leave. In the glamorous world of advertising and telecomm it’s often not so clear-cut. Cue, “Smart Cities.” Smart cities are defined as “cities of the future – they invest in information and communications technology (ICT), such as broadband networks and analytics software, to become more attractive places for Americans to live and work.”1 In our business, this is the day-to-day impact we are making on the world.
According to the U.S. Bureau of Economic Analysis, people working in U.S. cities contribute up to 90% of the nation’s GDP and compose 83% of the population.1 In a smart city model, multiple entities coordinate to leverage technology investments across an entire department, organization, city and city ecosystem (with utilities, schools and universities, and even other cities). That’s where companies like ours come in; with such a large percentage of the population situated in these metro markets, we are their broadband backbone.
As summarized in the resources mentioned below, broadband delivers a substantial effect to businesses, healthcare institutions and educational organizations in urban areas. Top impacts include:
- Job Creation – The building of the infrastructure itself creates jobs to not only generate and maintain the network but also, for organizations that must hire IT staff to maintain their own internal and external network connections.
- Improved Education – With broadband technology, classrooms are “no longer learning islands, but rather global collaborative learning centers.”1 With programs like E-rate and the ConnectED fund, educational organizations gain more and more access to 21st century learning, creating higher standards for education.
- Advancement of Medical / Healthcare Services – A recent International Economic Development Council (IEDC) survey indicates 28% of its members see broadband enabled medical and healthcare services as a direct impact on their local economies.2 With the usual checklist of MRI Imaging, data transfer and security along with new-age tasks like modeling the human brain or remote surgical demonstrations for student doctors, the impact of bandwidth on a city’s healthcare system is unmatched.
- Support Sustainability – Broadband connections allow for the collection and analysis of data, which aid in reducing energy usage and play a role in our environmental footprint including greenhouse gas emissions.
As you ultimately move around in your career, you’re often faced with the inevitable question, “How am I making the world a better place?” The products and services we offer enable the leading businesses of smart cities to run more efficiently.
We may not be curing terminal illness or fighting crime, but if you think about it, what we do is still pretty impactful.References:  http://www.mhfigi.com/wp-content/uploads/2014/04/MHFIGI_Smart_Cities_Invest_in_Broadband.pdf