07/15/2014 Leave a comment
I’m often asked what drives our business. Being philosophical about this question, the number one driver always begins with the human insatiable need to communicate. Humans by nature are a pack species, and do not fare well on their own. Thus, from the beginning of time, we’ve learned languages in order to communicate our wants and needs. And as nomadic groups expanded their horizons into new lands, we needed to find ways to communicate across countries as well as continents.
That’s all very well, but once we learned to communicate, we needed a way to differentiate. At the end of the day, what really differentiates one company from another? For us, it’s the brand and what that brand represents. Take for example when you open any bottle of wine made by legendary wine farmer, Giuseppe Quintarelli, you know what that name on the bottle will mean. You absolutely know for what it will stand. Every bottle is a masterpiece, a testament to the skill and passion of a master artisan. You simply cannot compare his wines to any other in the region, or for that matter, anywhere else in the world. They are in a class and a category all to their own. Read more of this post